Cookie Policy
How we use cookies and similar technologies
1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and understanding how you use our site.
Cookies can be "persistent" (they remain on your device until you delete them) or "session" cookies (they expire when you close your browser).
2. How We Use Cookies
We use cookies for the following purposes:
2.1 Essential Cookies
These cookies are necessary for our website to function properly. They enable core functionality such as:
- Security features and fraud prevention
- User authentication and session management
- Form data preservation
- Load balancing and server optimization
Legal Basis: These cookies are necessary for the performance of our contract with you and for our legitimate interests in providing secure services.
2.2 Analytics Cookies
These cookies help us understand how visitors use our website so we can improve our services:
- Page views and user journey tracking
- Popular content identification
- Performance monitoring
- Error detection and troubleshooting
Legal Basis: Your consent, which you can withdraw at any time.
2.3 Functional Cookies
These cookies enhance your experience on our website:
- Remembering your preferences (language, theme)
- Saving form data for convenience
- Customizing content based on your interests
- Providing personalized recommendations
Legal Basis: Your consent, which you can withdraw at any time.
2.4 Marketing Cookies
These cookies are used to deliver relevant advertisements and marketing content:
- Tracking visits across websites
- Building audience profiles for targeted advertising
- Measuring advertising campaign effectiveness
- Retargeting based on browsing behavior
Legal Basis: Your consent, which you can withdraw at any time.
3. Types of Cookies We Use
3.1 First-Party Cookies
Set directly by our website to provide core functionality and remember your preferences.
3.2 Third-Party Cookies
Set by trusted third-party services that we use, including:
- Analytics providers (Google Analytics)
- Customer support platforms
- Social media plugins
- Advertising networks
3.3 Session Cookies
Temporary cookies that expire when you close your browser.
3.4 Persistent Cookies
Cookies that remain on your device until they expire or you delete them.
4. Specific Cookies We Use
4.1 Essential Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session | Session |
| csrf_token | Prevents cross-site request forgery | Session |
| theme_preference | Remembers theme choice | 1 year |
4.2 Analytics Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users | 2 years |
| _gid | Google Analytics | Identifies session | 24 hours |
5. Cookie Consent
5.1 Consent Management
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept All: Allow all types of cookies
- Reject All: Only allow essential cookies
- Customize: Choose which types of cookies to allow
5.2 Withdrawing Consent
You can change your cookie preferences at any time by:
- Clicking the "Cookie Settings" link in our footer
- Using the cookie consent banner
- Contacting us directly
5.3 Impact of Rejecting Cookies
If you reject non-essential cookies:
- Some website features may not work properly
- You may see less relevant content and advertisements
- Your browsing experience may be less personalized
- Analytics data will not be collected
6. Managing Cookies
6.1 Browser Settings
You can control cookies through your browser settings:
Chrome:
- Click the three dots menu
- Go to Settings > Privacy and security > Cookies
- Choose your preferred cookie settings
Firefox:
- Click the menu button
- Go to Preferences > Privacy & Security
- Choose your cookie settings under "Cookies and Site Data"
Safari:
- Go to Safari > Preferences
- Click on Privacy
- Choose your cookie blocking preferences
6.2 Mobile Devices
Cookie management on mobile devices varies by browser and operating system. Please refer to your device's settings or the browser's help documentation.
6.3 Incognito/Private Browsing
Using incognito or private browsing mode will prevent persistent cookies from being stored, but session cookies may still be used.
7. Third-Party Cookies
Some cookies are set by third-party services that appear on our website:
7.1 Analytics Services
- Google Analytics: Helps us understand website usage
- Privacy Policy: Google Privacy Policy
7.2 Social Media
- Facebook Pixel: Used for advertising and analytics
- LinkedIn Insight: Professional networking analytics
7.3 Customer Support
- Intercom: Live chat and customer support
- Zendesk: Help desk and ticketing system
8. Data Retention
Cookies collect different types of data with varying retention periods:
- Session Cookies: Deleted when you close your browser
- Analytics Cookies: Typically retained for 2 years
- Marketing Cookies: Usually expire after 30-90 days
- Preference Cookies: May be stored for up to 2 years
9. Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want to be tracked. Our website currently does not respond to "Do Not Track" signals, but you can control tracking through your cookie preferences and browser settings.
10. Children's Privacy
Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it immediately.
11. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:
- Posting the updated policy on our website
- Displaying a notice on our website
- Sending an email notification (where applicable)
Your continued use of our website after such changes constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
4SFINSERV
Email: privacy@4sfinserv.com
Phone: +91-XXXXXXXXXX
Address: [Your Business Address]
You can also reach our Data Protection Officer at the above contact details.
13. Additional Resources
For more information about cookies and online privacy: